Timex or Rolex?
From ten feet away I can’t tell if someone is wearing a Timex, Omega or Rolex.
Since all three keep perfect time, are waterproof to 100m, and look so similar why would someone spend $9,000 instead of $90 on a timepiece?
As you have guessed, spending $9,000 on a watch says something significant about the buyers status, taste and priorities.
But since others may not be able to tell the difference, who are they sending that message to?
Themselves.
Price is the biggest indicator of quality and status.
Don’t insult your customers with “rock bottom” prices. Instead, make them see hiring you as a status symbol which few can afford.
Raise your prices.
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