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Three parts to the mission

Last week a lot of you told me you were on board with the ideas about a future where all programmers had a great boss, on a safe team, in a productive environment.

This week I’ve been wordsmithing a vision and mission and wanted to share a working draft with you.

Vision: All software teams work with a leader they trust in a positive, productive, safe environment.

Mission: Evangelize, educate, and empower engineering leaders.

Let me make this a bit more concrete than a motivational poster. 🙂

The mission

1. Evangelize

This is where we capture hearts and minds for a better future, spreading ideas through writing, speaking, podcasting.

Though we won’t change everyone’s mind, in time things will change.

I think the new managers are particularly interested in being a good leader and building great teams.

2. Educate

This is where we give managers the tools to become better leaders and create better environments.

We’ll create books, workshops, training programs, tools, frameworks, programs, and processes to teach the core tenants of excellent technical leadership.

Podcasts, conference talks, and articles, and even our slack room will show people new ways of doing things.

3. Empower

This is where we support managers as they apply these ideas in the real world, and tune them to their environment.

We’ll create and facilitate “First-Team groups” (both public and in-house) to create safe places where people can support each other and offer new ideas.

Through consulting and coaching work we’ll provide companies with organizational change and development programs necessary to impact the entire workforce.



The mission is larger than just me. I can’t do it alone.

I don’t know exactly how this looks yet, but I want to create space and place for others to work alongside me.

Stay tuned for more details in the coming weeks.

We’ll also need like-minded companies to sponsor this work with financial support. I don’t know exactly what that looks like yet, but bringing about a change like this will require time, effort, and money.

Most of all, I need your support.  And, I want to support you.


Now it’s your turn?

What changes to the mission/vision would you suggest? What have I forgotten?

How might you or your company support this work?

How can I help your company create a better place to work?

Write me back…

About Marcus Blankenship

Where other technical coaches focus on process or tools, I focus on the human aspects of your Programmer to Manager transition. I help you hire the right people, create the right culture, and setup the right process which achieves your goals. Managing your team isn't something you learned in college. In fact, my clients often tell me "I never prepared for this role, I always focused on doing the work". If you're ready to improve your leadership, process and team, find out how I can help you.

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