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How marketing ruined leadership

Marketing has taught us “confidence equals competence.”

After all, who would buy laundry soap which claims, “Gets out some stains, if you use it right.”

No, we buy the soap which claims, “Gets out your toughest stains, guaranteed!”

A confident leader looks and sounds good, but may not be competent.

Of course, a competent leader might also lack confidence.


You might not know this, but I am not naturally confident.

Nor am I ‘unnaturally’ confident. 🙂

Instead, I am introverted, neurotic, fearful, and anxious.

These are not the qualities associated with leadership – at least not in modern times.


But I have learned to be an excellent leader not despite them, but because of them.


If this sounds like you, you’re not alone. Play the hand you’re dealt – don’t try and be someone else.

Your people aren’t all the same, so your leadership doesn’t have to be one-size-fits-all.


You got this.

Stay curious,

About Marcus Blankenship

Where other technical coaches focus on process or tools, I focus on the human aspects of your Programmer to Manager transition. I help you hire the right people, create the right culture, and setup the right process which achieves your goals. Managing your team isn't something you learned in college. In fact, my clients often tell me "I never prepared for this role, I always focused on doing the work". If you're ready to improve your leadership, process and team, find out how I can help you.

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