Supercharge Your Software Team

July 16-17 -- Austin, Texas, USA

Previous alumni include

"This is truly the fundamental starting point for change"

Tim Johnson, IT Manager


"Leadership with a capital 'L' is a real part of the discipline I now bring to the coaching experience with my team."

Andrew Coven, Senior Director, Box


"I feel it would be really helpful for teams to go through the activities together to surface issues that they may be encountering in real life."

Denise Frey, Software Manager, Alteryx


Fix the system from the inside.

Beyond Agile.  Beyond Teams.  Beyond Culture.

Remember how excited you were when you heard about agile?  The manifesto states that "The best architectures, requirements, and designs emerge from self-organizing teams." 

The scrum framework adds to that idea by stating, "Self-organizing teams choose how best to accomplish their work, rather than being directed by others outside the team."  

Teamwork is everyone's job.  Period.

That's the promise, power, and joy of agile.  

Each team member must learn to build an environment where everyone can contribute.



Technical Leadership Workshop


This is a hands-on workshop that will leave you with practical ideas and solutions for improving how you and your team work together.

You'll participate in engineering simulations which will challenge you and create "sticky" lessons that you'll internalize and take back to your team.

Who should attend?

  • People who influence, organize, lead or manage smart technical people in order to achieve business goals.
  • Tech Leads, Project Managers, CTO's, QA Managers, Product Owners, Directors, Software Managers, ScrumMasters who want to improve leadership skills.
  • Engineers, Programmers, Testers, and Architects who want to help their teams work better from the inside.


What you will learn

Day 1, Morning
Navigating Change and Learning

Day 1, Afternoon
Building A Productive Team Environment

Day 2, Morning
Improving Communication about Requirements and Design

Day 2, Afternoon
Improving Communications Between Silos

Day 1

9am - 12:30pm

12:30pm - 1:30pm

1:30pm - 5:30pm

Registration & Breakfast (provided by us)

Navigating Change and Learning

  • Learn the difference between leading and managing
  • Understand why change is hard, and how to help your team navigate it
  • Uncover how to introduce self-forming project teams to your organization
  • Use the Piaget learning cycle to build personal and team improvements
  • Connect hands-on design exercises to real-world situations

Lunch (provided by us)

Building A Productive Team Environment

  • Learn the MOI(J) model of leadership
  • Put your team's ideas into practice in the real-world
  • Hone your observation and feedback skills
  • Improve your retrospective and structured debriefing skills


Day 2

9am - 12:30pm

12:30pm - 1:30pm

1:30pm - 5:30pm

Registration & Breakfast (provided by us)

Improve Communication about Requirements and Design

  • Observe the impact of time pressure on technical communications
  • Improve communication about complex technical tasks
  • Understand the cost of assimilating new members into a team
  • Identify real-world areas of improvement for your team’s communication practice

Lunch (provided by us)

Removing Silos and Low-Bandwidth Communication

  • Improve communication with remote engineers
  • Understand the role of conversation in communication
  • Observe the effects of silos on team motivation
  • Observe the effects of Management by Walking Around
  • Build proficiency in leading through asking, rather than telling

Austin 16-17, 2018 -- Austin, TX

(Each workshop is limited to 26 participants.  No exceptions.)

Early Bird Tickets: SOLD OUT

Regular Tickets: $2,399

Last-Minute Tickets after July 8th: $2,699

Our "You Gotta Love It" Guarantee

All our workshops offer "You Gotta Love It" 100% money back guarantee. If you attend and feel the workshop was a waste of your money and time, we will issue a full refund, no questions asked. If you're not happy, we don't get paid. It's as simple as that.


Thanks to our Austin Workshop Sponsors!


What past participants are saying

Their outcomes from this workshop...

  • "I've noticed myself asking better questions, to lead my team to the answers."
  • "A result I wasn't necessarily expecting is that I'm more patient with my team."
  • "I've decided that work can actually be fun, and it going to be fun from now on!"
  • "I now put an emphasis on team members communicating with each other, and making sure we're all understood rather than assuming everyone is on the same page."
  • "Now I make more efforts to be sure my team is prepared for the work they have.  Not just their actual ability to do it, but the workload and what is expected. I know I can be rah-rah and nice, but I also feel like I need to be real with them and make sure they are not caught off guard. "
  • "I now see pretty clearly where my actions are impeding the team."
  • "I feel more confidence in myself and my ability to do the job at hand."
  • "Before your workshop, I was more inclined to interfere with the team. It's understandably difficult to let go when you move from engineering to management. I still have moments where my old instincts reawaken and I want to give my two cents, but then I remember the intrusive voice of "How are you doing? What are you doing?" and my team's reaction to that."

What they realized about themselves...

  • "The program revealed traits I want to avoid as a leader."
  • "I gained understanding and self-actualization of my current leadership qualities and shortcomings."
  • "Look outwards to see what can be done to improve inwards."
  • "Seeing the Satir change curve really helped me recognize that the feelings I had against change were something that affected everyone, even if there is a little difference between each of our experiences."
  • "The impact managers can have on people seems to offer an approach to driving that productivity and success through leadership at the managerial level. If you are a good manager you can be the integral component of the team that shapes communication and interaction."

What they realized about their team...

  • "I found new perspectives on leadership in general, as well as how quickly team dynamics can change even with simple tasks or projects."
  • "I gained insight into what might demotivate people."
  • "I learned how my team can work better together, how we can improve communication, and how I can be a better leader for my team"
  • "It is really helpful for teams to go through the activities to surface issues that they may actually be encountered in real life."
  • "I feel it would be really helpful for teams to go through the activities together, to surface issues that they may be encountering in real life."
  • "Investment in education and learning about all that non-technical stuff, it is totally worth the outcome.  By spending the time to reup on this theoretical knowledge, I've been able to better navigate the differences between this and a more fluid agile model.  All in all, it has already helped improve my understanding of "the business"."
  • "Communication is really the linchpin for any group to achieve success."
  • "I learned that the productivity and success of a team are heavily reliant on the communication and interaction of that team."

What they realized about their work...

  • "I gained insight into the leadership philosophies that management at my company tries to use."
  • "The workshop helped validate some assumptions, invalidate others, and brought new ideas to the fore."
  • "Double down on the importance of respect and understanding in a company's culture.  How we speak, how we treat ideas, how we listen are critical factors to how we achieve our outcomes."

Would they recommend the workshop?

  • "I will be recommending this to my company!!"
  • "Yes! Activities that encouraged group interaction without feeling awkward or self-conscious. A focus on process interpersonal dynamics vs. process. The overall comfortable and welcome feeling, as opposed to feeling like a lecture."
  • "Yes, in particular the debriefings following each exercise provided ample opportunity for deep thinking about how we approach team dynamics, leadership, communication, etc. within our organizations."
  • "Absolutely.  The techniques, practices, and methods devised to place us in a hands-on learning environment were amazing.  They created a healthy environment for us to learn. The most helpful thing for me was to practice observing myself.  This is truly the fundamental starting point for change."

Amenities Provided


Breakfast, lunch, and snacks are provided each day.


Vegan/vegetarian options provided.


No-host dinner each night where we can discuss what we learned.


Journals, pens and a copy of Becoming a Technical Leader are provided to each participant.

Sounds good, but...

I'm too busy to put something new into practice.

It might seem like you’re too busy to take another class, another training, or implement another practice, but that’s short-sighted.  It’s not difficult to imagine how busy you will be if your team can't deliver on time. If you’re already “too busy”, building a high-performance environment is one of your most important initiatives.

This seems expensive

Compared to what?  Take a moment and measure the cost of poor motivation and turnover...

  • Wasting days (or weeks) on petty conflicts
  • Politics and "not my job" excuses
  • Late, incomplete or poor quality software products
  • Losing the confidence of your customers, users, and boss
  • Late nights spent playing "parent" to developers who can't get along
  • Skyrocketing training cost due to high turnover

The back of the napkin calculations shows that if your team ships only 10% more software this year, you're saving 10x - 50x the cost of this training.

I'll be unable to put these ideas into practice where I work.

Nah!  If you can learn to code (a completely foreign thing to humans!) you can learn to build a productive work environment.  This isn’t rocket science, and like any skill, it can be learned with a bit of practice.

How do I know you are qualified to teach this?

I've been hiring and leading software teams for 16 years at global enterprises, start-ups and my own software company.  I've helped hundreds of managers retain their most valuable employees and become the leaders their team deserves.

I don't have the authority to make changes needed to keep my developers happy.

Your boss doesn’t want to see turnover either, so they're also motivated to keep the best people happy and productive.  We’ll explore how you can work with upper management to create the kind of environment your people need to be happy and productive.

The best developers know what they are worth, and are always looking for their next job.

This isn’t true.  Everyone finds changing jobs stressful, and developers only do it when they don’t believe their current job will meet their career and emotional goals.  They might tell you it’s about money, but it rarely is. 

If they are leaving, it's because they want a more productive environment.  This is what motivates them.

I don’t have 2 days to devote to this/my boss won’t give me the time off

The reason you don’t have any time is because you’re probably trying to do too much, and everyone depends on you. That’s exactly why you need this workshop. You need a team that is motivated without you standing over them, and an environment where they can be productive without you. This workshop is an investment which will actually create more time in your life.

I’d love to do it but I don’t have the money (or my boss won’t pay for it!)

This workshop is positively cheap compared to the hidden costs of developer turn-over, recruiter fees, stress-related medical bills, delayed projects, reduced market share, and decline in confidence from your users/investor/boss. If it feels like you’re barely keeping your head above water, then you know others are watching you thrash around. Your reputation, and the reputation of your team, depend on you learning these skills.

What if this is a waste of money?

Our You Gotta Love It guarantee means your money is not at risk. If you attend and don’t love it, just ask for a full refund. We’ll honor it, no questions asked.

We're different, just like you.

Our goal is to revolutionize the world of work for engineers and those who lead them.  We believe that every engineer deserves a good boss, and that any engineer can become one.  We stand apart from those who preach that “Leaders are born, not made”, proudly helping great coders become great leaders.

When you sign-up you will meet US, Marcus and Amy.  We aren’t a large corporate team with an army of drone trainers.  We’re a small, Oregon based team who does 100% of the training ourselves.  We create and test all our own curriculum.  We live and breathe this stuff, and it shows.


Who are we?


Marcus Blankenship
Marcus has worked as a Software Engineer, Architect, Team Lead, Software Manager, Consultancy Owner, College Instructor, Leadership Coach and Business Coach.  He specializes in helping Technical Managers and Leaders create high-performing organizations.

His book, Habits That Ruin Your Technical Team is now available.   He is currently pursuing an I/O Psychology Degree (Leadership Specialization) from Penn State and lives in Eastern Oregon.


Amy Blankenship, RN, BSN, MSN-Ed  
Amy has worked as a Nursing Instructor at Oregon Health Sciences University, specializing in clinical simulations and interprofessional instruction.  She has also worked as a post-surgical nurse, hospice nurse, and a hospice clinical manager.

She currently serves as an Executive Board Member of Klamath Hospice, on the Oregon State Board of Nursing Curriculum Council, and as a leadership mentor for the Oregon Nurses Association.  She will enter a Ph.D. program in 2018 and also lives in Eastern Oregon.


Got questions?  Not sure if this is right for you?  Want to know our approach to a topic?  Email us at and we'll get right back to you.

You snooze, you lose.

This unique, hands-on workshop is held in small venues where we constantly interact alongside participants during the workshop.  

We limit each workshop to only 26 participants to ensure everyone has the best experience possible.  These workshops fill up fast, so register today.

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